You’ve got your show ready for the Fringe, and it’s looking brilliant, but it’s time to get some bums on seats.

We design a lot of the publicity material our clients print through us, and they can be sure that the documents are going to be set up perfectly for printing. However, we understand that some of you like to do that yourselves, or otherwise already have your own artwork ready, so we’ve put together this handy guide for readying artwork for printing. It should help you to avoid some of the most common mistakes, and also can avoid causing delays to the printing process by having to re-proof your artwork. 

This guide uses InDesign as its basis, along with a little bit of Photoshop, but the principles apply across most softwares. 

We look forward to seeing your artwork!



The standard printing sizes are below:


Business Card 85mm x 55mm

DL Flyer 99mm x 210mm

A6 Flyer 105mm x 148mm

A5 Flyer 148mm x 210 mm

A4 Poster 210mm x 297mm

A3 Poster 297mm x 420mm

A2 Poster 420mm x 594mm

A1 Poster 594mm x 841mm



You’ll need to send you artwork with bleed, in order for us to print it. These have an extra 3mm added to each edge, so your files will be the following sizes:


Business Card 91mm x 61mm

DL Flyer 105mm x 216mm

A6 Flyer 111mm x 154mm

A5 Flyer 154mm x 216mm

A4 Poster 216mm x 303mm

A3 Poster 303mm x 426mm

A2 Poster 426mm x 600mm

A1 Poster 600mm x 847mm


What is Bleed?

We require bleed on all documents in order to print them - but we find that a lot of people don’t know what it is.

Bleed refers to the area around the edge of the sheet, after it has been trimmed, giving a small amount of printed space to account for the fractional but inevitable disparities in trimming. This basically means that there will be no white border around the edge of your print, no matter what happens.

This means that if you mean for the print to run up to the edge of the print, you must make sure that all of the elements which aren’t white are extended 3mm past the edge of the print.


Safe Zone

The allowance for small errors in trimming work both ways. You should make sure that any text or logos sit at least 3mm INSIDE the intended trimming line, so 6mm inside the bleed line.



There’s no point in having beautiful pictures and images if they’re going to come out pixelated in print.

All images which aren’t vectors have to be 300dpi, otherwise they will be pixelated when printed. If they look bad on the screen, then they will look bad on paper.

In Photoshop, you can check any images dpi easily. Open the image in Photoshop, select ‘Image Size’, and the dialogue box will show you how many dots per inch has.

Remember - images you’ve taken off the Internet will likely be at the standard web size of 72dpi.



Your colour setup is crucial, because it ensures that your final printed product comes out looking as you expect and as you see it on the screen.

All images and text should be in colour mode CMYK - they cannot include RGB or Pantone colours.

CMYK are the four inks which printers use - cyan, magenta, yellow, and key (or black).


RGB images will tend to look ‘duller’ after printing, very noticeably as compared to CMYK images.


Open the Image Mode menu, and simply convert the image to CMYK (show image). The image is now ready to print.


Please note - any images that are taken directly from the web will be in RGB, rather than CMYK, so you’ll need to convert them before use!

File Formats

We always recommend high resolution PDFs, at 300dpi. If you supply a high-resolution jpeg, we can convert these to PDFs, but they may lose quality in the process.

We cannot accept any other document formats.

Please don’t send across files in InDesign or Photoshop, either - export them as PDFs your end. We can’t be sure that we’re printing what you want us to print, otherwise.


Final Checks

Before you send over your artwork over, check again for spelling mistakes. Have someone else take a look, if you can - it’s surprising how valuable a second pair of eyes can be.

You can get files to us via the file upload on the website, but if that proves a problem, give us an email and we’ll work something out.


  1. Is your artwork the right size?
  2. Does your artwork have bleed?
  3. Are your images in CMYK?
  4. Are your images 300dpi?
  5. Is everything within the safety zone?
  6. Have you proof-read the content?

Finally - always remember, if you need any help at any time, give us a call or an email, and we’ll sort something out!

Need help marketing your show?

Give us a call to see what we can do for you
020 3137 8218

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